Hi, I’m Maddy, founder of Simple Strategy Co.

Over the past decade, I’ve built multiple successful businesses, from grassroots environmental organizations to a content marketing business that brought in over £50K within two years — all while working 20 hours a week (or less).

But I didn’t start out with clarity and calm. I started out doing what many women entrepreneurs do: saying yes to everything, over-delivering, and chasing success on someone else’s terms.

By 25, I was burnt out.

So I stopped. Reassessed. Rebuilt.

This time, I asked myself:

• What do I really want from my business?

• How do I want it to feel?

• And what’s the simplest and most efficient way to get there?

That moment became the foundation of Simple Strategy Co. — a calm space where women like you can grow aligned, profitable businesses with more simplicity, clarity, and time for what matters most.

I’ve done it, so I know you can too.

I’ve spent 7+ years supporting B2B founders behind the scenes — simplifying operations, refining offers, building systems that work without hustle. And I’ve seen the same story play out over and over: brilliant women with powerful offers stuck in chaos, spinning too many plates, and losing sight of why they started in the first place.

It doesn’t have to be this way.

With the right strategy, systems, and support, your business can feel clear, spacious, and successful — on your terms.

Whether I’m helping you refine your offers, design a calmer launch, or get your marketing flowing again, my approach is simple: clear, simple strategies that honor your energy.

If you’re ready to grow your business in a way that feels calm, clear, and completely yours — I’d love to support you.

Have questions or want to say hi? I’m here to listen.